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Shopping giant removes copies of Welsh firm’s cards

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Bu içerikte, küçük işletme sahibi Anwen Roberts’ın tasarım şirketi Draenog’un kart tasarımlarının Çin merkezli büyük bir çevrimiçi perakendeci olan Temu’nun web sitesinde izinsiz kopyalanmasıyla ilgili bir hikaye anlatılmaktadır. Roberts, benzer tasarımların Temu’nun sitesinde satıldığını görünce şaşkınlık ve kalbi kırık olduğunu söylemiştir. Draenog’un Welsh dilindeki ürünlerinin aynı versiyonlarının Çinli siteye kopyalanması ve satılması küçük işletmeler üzerinde ek bir baskı oluşturmaktadır. Temu, kartları web sitesinden kaldırdığını belirtmiş ve markaların ve sanatçı haklarının korunması amacıyla hızlı bir şekilde hareket ettiklerini söylemiştir. Roberts, bu tür sorunları bildirmenin zaman alıcı ve sinir bozucu olduğunu belirtmiş ve küçük işletmelerle çalıştığı gibi haftalar ve aylar boyunca çalışarak emek harcadığı tasarımlarının başkaları tarafından kullanılmasının kalbini kırdığını ifade etmiştir. Federal Küçük İşletmeler Federasyonu’ndan Fflur Elin ise, çoğu insanın büyük şirketlere anlaşmazlıkları taşırken çaresiz hissettiğini söylemiştir. İçerik ayrıca şirketlerin haklarını korumak için ne yapabileceği hakkında bilgi vermektedir. İngiltere hükümetine bağlı Fikri Mülkiyet Ofisi, fikri mülkiyet ihlalinin hem yerel hem de küresel bir zorluk olduğunu belirtmiş ve işletmelere ve tüketicilere tehdit oluşturan bu sorunla mücadele etmek için diğer kuruluşlarla işbirliği yaptıklarını ifade etmiştir. Bu içerikte, içerik açıklaması oluşturulması hakkında bilgi verilmektedir. İçerik açıklaması, bir içeriğin özeti olarak düşünülebilir ve içeriğin ne hakkında olduğunu, hangi konuları kapsadığını, hedef kitlenin kim olduğunu ve içeriğin amacını açıkça belirtmek için kullanılır. İyi bir içerik açıklaması, okuyucuların içeriği daha iyi anlamalarına ve içeriği daha etkili bir şekilde sunmalarına yardımcı olabilir. Bu nedenle, içerik oluştururken içerik açıklamasının önemi ve nasıl oluşturulması gerektiği konuları ele alınmaktadır. Bu içerik, içerik açıklaması oluşturulması için bir metindir. İçeriğin ne hakkında olduğu, hangi konuları ele aldığı ve okuyuculara ne tür bilgiler sağladığı gibi detaylar açıklanabilir. İçeriğin amacı ve önemi belirtilebilir, okuyucuların içeriği neden okuması gerektiği vurgulanabilir. Ayrıca içeriğin hangi kitleye hitap ettiği ve hangi bilgi seviyesine uygun olduğu da açıklanabilir.

#Shopping #giant #removes #copies #Welsh #firms #cards

Kaynak: www.bbc.com

grey placeholderBBC Nadolig Llawen Christmas card sold on Temu's website is on the left, and the similar card sold by Draenog is on the right. They both show hedgehogs nose to nose, wearing red and blue bobble hats, while snow falls. Temu's version reads "Nadolig Llawen Mam a Dad", while Draenog's reads "Mam a Dad Nadolig Llawen"BBC

The Nadolig Llawen (Merry Christmas) card on Temu’s website, pictured on the left, was very similar to Draenog’s version

A small business owner said she was shocked and heartbroken to find her card designs being sold on giant online retailer Temu’s website without her knowledge.

Anwen Roberts, who owns design company Draenog, said identical versions of her Welsh language products appeared on the Chinese-based site after being copied without permission.

Ms Roberts said it was an added pressure for small businesses like hers in Caernarfon, Gwynedd, when she was trying to make a living.

Temu, which has now taken down the cards from its site, said it acted “quickly” when “potential infringements” were reported, and its goal was to protect brands and artist rights.

Temu, which is owned by the Chinese giant PDD Holdings and it was valued earlier this year at $150bn (£117bn), is a marketplace where third-party sellers offer their products directly to customers.

Ms Roberts said it was a “massive shock” to see her work and designs being sold online without her knowledge.

“They were identical and they used the designs we have online,” she told Newyddion S4C.

“It just breaks your heart a bit to know someone has used your work, put it out there and is potentially making money from something that I as a small business have created.”

grey placeholderAnwen Roberts in an office, smiling at the camera

“It just breaks your heart a bit to know someone has used your work,” says Anwen Roberts

Among the cards sold through Temu was nadolig llawen mam a dad – merry Christmas mum and dad in Welsh – featuring two hedgehogs nose to nose while snow falls.

Both the colouring, greeting and designs were the same.

The Temu site card read nadolig llawen mam a dad while Draenog’s is mam a dad nadolig llawen.

Another Temu site card showed a large balloon with penblwydd hapus – happy birthday – written on it and tied to a dachshund, which was identical to a Draenog card.

Temu, which sells everything from clothes to electronics and furniture, launched in the US in 2022 and later in the UK and the rest of the world, and ships to about 50 countries.

grey placeholderTemu happy birthday card on the left showing a large balloon tied to a dachshund with "penblwydd hapus" written on the balloon, and on the right a similar card from Draenog

The birthday card on the left was on Temu’s website and on the right is Draenog’s

“They can just take hundreds of thousands of images, take them off the internet, create some text, do it really quickly and they miss out the bit of weeks and months and hours of working with small businesses like I do and putting a lot of time and energy in,” said Ms Roberts.

She said the onus on people like her to report issues was frustrating and time-consuming as there was “also the time of having to track them down and knowing your rights”.

grey placeholderFflur Elin, of the Federation of Small Businesses smiling at the camera

Fflur Elin, of the Federation of Small Businesses, says many people often feel powerless when taking disputes to larger companies

What can companies do to protect their rights?

UK government body the Intellectual Property Office called IP infringement both a “local and global challenge” and said it worked with others to “help tackle the threat it poses to businesses and consumers”.

The IPO said it engaged with major e-commerce stores to remove goods which infringed rights or were counterfit. It also spoke to them to “permanently remove persistent sellers from their platforms” and “published guidance to help traders protect their IP rights on all major e-commerce stores, including Temu”.

The IPO said: “If people believe that their IP rights are being infringed, or suspect such goods are being offered for sale on e-commerce sites or social media marketplaces, they should make use of the tools these sites provide and always report this.”

Fflur Elin of the Federation of Small Businesses (FSB), said its research indicated one in five small firms experienced copying of their work when using the biggest platforms.

“This is extremely challenging and many often feel powerless when taking disputes to larger companies,” she added.

The FSB wants the UK government to “implement a system that allows dispute resolution between the larger companies and the small businesses and that is paid by a mechanism that raises the fees from the big platforms”.

Temu said it investigated this case and “removed the infringing products that were found”

In a statement it added: “For sellers who repeatedly violate these rules or commit serious infringements, we permanently ban them from the platform and remove all of their products.

“We have invested heavily in IP [intellectual property] rights protection, expanded our IP team, and introduced an IP portal and brand protection centre to increase the effectiveness and efficiency of handling infringement claims.

“As a result, we resolve over 99% of takedown requests within just a few days, which is faster than the industry average.”

Shopping giant removes copies of Welsh firm’s cards
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