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Jaguar’s Type 0.0 concept car gets a mixed response

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Bu içerikte, lüks otomobil üreticisi Jaguar’ın yeni konsept aracını tanıttığı ve bu tanıtımın çevrimiçi tartışmalara neden olan bir teaser videosunun ardından gerçekleştiği belirtilmektedir. Type 0.0 aracının tanıtımı sosyal medya kullanıcıları arasında karışık tepkilere neden olmuş, bazıları tasarımını alkışlarken diğerleri tanıtımı alay konusu yapmıştır. Şirket, elektrikli otomobil markası olarak yeniden başlatmadan önce yeni bir logo ve “sosyal medya sıkıştırması” yayınlamıştır. Jaguar’ın yeni yöneliminin çektiği ilgiyi karşılayan Gerry McGovern, şirketin herkes tarafından sevilmek istemediğini belirtmiştir. Eleştirmen Karl Brauer, yeniden markalaşma konusunda şüpheciyken, şirket 2026’da sadece elektrikli bir marka olarak yeniden lanse edilmeden önce İngiltere’de yeni Jaguar araçları satmayı durdurduğunu duyurmuştur. JLR’nin zayıf halkası olan Jaguar, Tata Motors’a ait olan JLR Grubu içinde neredeyse on yıldır bulunmaktadır. Şirket, 2021’de elektrikli araçlara geçişini duyurmuş ve stratejinin bir parçası olarak üç İngiliz fabrikasını açık tutmayı planlamıştır. Range Rover ve Defender, bu yılın başlarında açıklanan en yüksek karları sağlayan araçlar olmuştur.
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Kaynak: www.bbc.com

Luxury car maker Jaguar has unveiled its new concept car, just days after the release of a teaser video that stirred online controversy.

The unveiling of the Type 0.0 car was met by mixed responses from social media users, with some cheering its design, while others mocked the launch.

Last month, many critics pointed out that the promotional video teasing the new car model’s launch did not feature an actual car – but the firm was also praised by some for being bold and shaking things up.

The car maker, which is embarking on the biggest change in its history, released a new logo and a so-called “social media tease”, ahead of its relaunch as an electric-only brand.

During the Type 00 event in Miami on Monday, the UK-based company’s chief creative officer, Gerry McGovern, said he welcomed the attention Jaguar’s new direction had been getting.

“It has already stirred emotions and it will continue to,” he said.

“Jaguar has no desire to be loved by everybody.”

Replies on Jaguar’s social media posts about the car ranged from “Go back to the drawing board” and “hopefully this doesn’t actually come out” to “Exciting” and “Absolutely stunning”.

Car industry analyst Karl Brauer was sceptical about the rebranding.

The company seems to be “sacrificing Jaguar’s past to the hopes of a better future,” he told the BBC. “I don’t think it’s going to work”.

Last month, the company urged people to “trust and reserve judgement” over the rebrand of the 102-year-old business.

Earlier in November, Jaguar Land Rover (JLR) stopped selling new Jaguar cars in the UK ahead of a relaunch as an electric-only brand in 2026.

The firm said it was a deliberate move to “create some breathing space” before launching the new brand this month.

The firm announced the transition to electric vehicles in 2021, keeping all three of its three British plants open as part of the strategy.

Jaguar has been the weakest link within the JLR group, which has been owned by Tata Motors for almost a decade.

The Range Rover and Defender were behind the company’s highest profits since 2015, which were announced earlier this year.

Jaguar’s Type 0.0 concept car gets a mixed response
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