Can live-streamed street sets energise UK music for new artists?
Can live-streamed street sets energise UK music for new artists?
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Bu içerikte, Londra’da gece vakti bir kalabalığın toplandığı bir DJ AG etkinliği ve onun UK rap sahnesine enerji getirmekle tanındığı anlatılmaktadır. DJ AG’nin sokak setleri büyük ilgi görüyor ve büyük sanatçılar da dahil olmak üzere pek çok ismin katıldığı belirtiliyor. Ayrıca, DJ AG’nin sokak setlerinin sosyal medyada milyonlarca görüntülenme aldığı ve yeni sanatçılara organik bir şekilde müziklerini duyurabilme imkanı sunduğu vurgulanıyor. Ayrıca, yükselen sanatçılara fırsat sunmanın yanı sıra, rapçi Louis Massey ve menajeri Kaianne Lewis Sapong’un endüstrinin değişime ihtiyacı olduğunu düşündüğü ve bu tür setlerin farklı şeyler duyma şansı da sunduğu belirtiliyor. Grime MC D Double E’nin de, sokak setlerinin orijinal sesler için bir platform sağlayabileceğini ve kendi müzik kariyerine benzer yollarla çıktığını ifade ettiği aktarılıyor. This content discusses the resurgence of the UK rap scene, with pioneers like Roll Deep and Dizzee Rascal leading the way. DJ Target from 1Xtra talks about the return to the streets and raw talent in the industry, bringing back originality and creativity. The article highlights the shift towards more self-sufficient and live moments in the genre, with a new generation embracing the essence of grime. The future looks promising with the potential for new stars to emerge from this movement. Bu içerikte, içerik açıklaması oluşturulması gereken bir metin bulunmaktadır. İçeriğin ana konuları ve detayları belirtilerek okuyuculara içeriğin ne hakkında olduğu hakkında bilgi verilmelidir. Ayrıca içeriğin önemli noktaları vurgulanmalı ve okuyucuların ilgisini çekecek bir şekilde tasarlanmalıdır. İçerik açıklaması, içeriğin içeriğine dair genel bir bakış sunarak okuyucuları içeriği okumaya teşvik etmelidir.
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DJ AG (pictured with blue hat) has been credited alongside the DJ Mak 10 with bringing energy to the UK rap scene
It’s a dark, drizzly, night in London and there’s a crowd gathered around a set of decks.
They’ve turned up for DJ AG – whose street sets have been getting a lot of attention.
He invites people, anyone, to pick up a mic and spit bars with him.
It started as a platform to showcase new artists, but more recently, big acts have been getting involved, including Skepta, JME, Chip, Krept & Konan, Ms Banks, Devlin, ArrDee and Lethal Bizzle.
DJ AG always draws a crowd in real life but there are thousands more watching on social media – his streams have racked up millions of views on TikTok.
He tells BBC Newsbeat it’s not planned and he just rocks up with decks and sees what happens.
“The sets aren’t new but the fact they’re broadcasting them across the planet means people have an opportunity to get their music out there in an organic way.
“The great thing is we’ve shaken up the industry,” he says.
DJ AG is frustrated by the lack of opportunities for emerging artists
For aspiring artists, it can feel harder than ever to find opportunities to showcase their talent.
“What’s different now is there’s nothing at grassroots,” he says.
“You’ve got a lot of open mics closed down.
“Right now, outside, we’re not paying for anything. A bit of power and we’re bringing it to the streets.
“On this platform, it’s free. The emerging artists don’t have to pay anything.”
A chance to hear something new?
Rapper Louis Massey and his manager Kaianne Lewis Sapong think the industry needs a shake up
Rapper Louis Massey and his manager Kaianne Lewis Sapong feel these types of sets not only help provide opportunity, but also offer the chance to hear something different.
“For me, it can help. It’s only one viral moment away from your career taking off,” says Lewis, 22.
“This is exciting. This is organic. This is the rap scene which came from the organic scene.”
Kaianne, 22, agrees that the industry sometimes feels “stale” at the moment.
“I complain about it frequently. Me and my artists want to really solidify our base so we can bring a difference to the UK because it sounds a bit repetitive at the moment.
“There’s a lot of talent in the UK but it’s not being pushed to the forefront,” she says.
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D Double E feels street sets can help provide a platform for original sound
In the early noughties, grime emerged from the electronic dance scene – helped by the underground and pirate radio stations.
Grime MC D Double E says the authentic nature of these live sets – which at times have a pirate radio feel – reminds him of his own journey.
“I learned this from lockdown. Everyone was going online, doing sets and it was a great look.
“When it stopped happening – I was like ‘why has it stopped?’
“To see people doing it now – like it’s new. It’s great.”
The record producer, who has been in the industry for over 20 years, says he “broke out in the same way”.
“Doing a set for no reason. But it wasn’t being recorded and people couldn’t watch it.
“This is the difference now – you can actually see it. Some of our famous sets, Roll Deep [the grime collective], Dizzee Rascal, you can’t see us, only hear us.”
“You’re gonna see more talent. More windows [opening]. That’s what’s supposed to happen when the light’s shining.”
And he says it will bring more originality, after a period of things feeling “a bit robotic”.
“For some reason, everyone just went international and the UK voice wasn’t there.
“Now it’s just straightening up a bit more.”
DJ Target says the UK rap scene is headed back to the streets as people rebel against the record labels
1Xtra’s DJ Target, another grime pioneer, feels people are now “enjoying that early essence” of the genre.
“That self-sufficient, just turning up at places, those live moments,” he says.
“So seeing that in 2024, a new generation getting stuck in and doing the same – I love to see it.”
He agrees with the views of artists such as Skepta, who believe “creativity sometimes get lost in the music industry”.
“It’s good to get back to that raw, straight to the consumer, sometimes direct from the street, untouched raw talent,” says Target.
“Seeing this happen in 2024, I feel there’s only going to be inspiration for the next generation.
“And we’re probably going to see a few stars come out of it.”
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Can live-streamed street sets energise UK music for new artists?
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